Gallery
createdby.ma
Vietnam
Credits
Project: Oaxaca Resort by Mantle Group
Investment group: Mantle Group
Masterplan, architecture & landscape architecture: INTARAN
Interior design: Mary Lou Design
Visualisation: createdby.ma
Notes
Commissioned marketing image showcasing the architect’s vision of pure, barefoot luxury…inviting guests to rediscover the essence of what a vacation once felt like.
We took inspiration from one of the architect’s statements: “Nostalgia is a memory sweetened by time”. Our aim was to present an honest representation of the place by stripping away stereotypical resort imagery, marketing fluff, and unnecessary artifice. Instead, we looked to a simpler time—pre-AI, pre-mobile phones, pre-internet, pre-social media and influencers, before over-curated visuals and constant stimulation became the norm.
To evoke this sense of nostalgia, we developed our art direction based on old Polaroid photographs and 16mm film; without attempting to fully replicate either aesthetic.